American Dental Association and Suvison
Announce Expansion of International Promotions Partnership

CHICAGO, November 13, 2006 -- The American Dental Association (ADA) and Suvison, a global marketing firm, have signed a two-year agreement that establishes Suvison as the international promotional representative for the ADA.s Annual Scientific Session and World Marketplace Exhibition, and expands on the first agreement signed in December, 2005.

The co-promotion will focus on the 2007 ADA Annual Session to be held in San Francisco, California, September 27-30, and the 2008 ADA Annual Session to be held in San Antonio, Texas, Oct. 16-21. 

Suvison will use its expertise and networking ability to help educate the worldwide dental industry about the benefits of becoming more involved with the American Dental Association.  In addition to using its vast network to promote the ADA Annual Session to prospective attendees, Suvison Europe S.R.L. will work especially closely with dental dealers and manufacturers around the world to bring them to the ADA World Marketplace Exhibition as attendees and exhibitors. 
The ADA recently announced a new name for its Annual Session.s trade exhibition: the ADA World Marketplace Exhibition, which further aligns the show with the ADA.s international business plan.  One of the goals of this plan is to attract more attendees (including dentists), dental manufacturers and dental dealers who are based outside of the U.S., to the ADA Annual Session.

Historically, San Francisco has been one of the most popular ADA Annual Session destinations. In 2003, the last time the event was held in San Francisco, it attracted almost 50,000 attendees.  The 2007 event will feature more than 250 scientific sessions and workshops offering ADA CERP-certified continuing education programs to dental professionals, along with more than 700 exhibits, all held at San Francisco.s Moscone Center.  The 2008 ADA Annual Session will be held in San Antonio, a city the Annual Session has not visited for at least the past 25 years.

The ADA.s membership roster includes more than 71% of practicing dentists in the United States. The ADA also welcomes dentists from around the world to join the Association as Affiliate members. Dentists who practice outside the U.S. and who join the ADA as Affiliate members have access to valuable benefits including an online subscription to both the Journal of the American Dental Association and the new Professional Products Review, reduced member rates for ADA Annual Sessions, travel discounts, and more.

The ADA's involvement in the international dental community will help ADA members in the U.S. learn about the products, services, and technologies evolving around the world, and how U.S. dentists can benefit from them. The ADA is poised for significant growth in the international market as more companies seek to reach the ADA.s membership base and connect with U.S. dental manufacturers. 

For more information about the ADA.s Annual Scientific Session and World Marketplace Exhibition, visit www.ada.org/goto/session.

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About the American Dental Association
The not-for-profit ADA is the nation's largest dental association, representing more than 152,000 members. 
The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer and professional products. Visit the ADA at www.ada.org.

About Suvison
Since 1973, Suvison has provided global oral healthcare information online and offline on professional, technical, human, commercial and industrial resources to the world dental community. It offers informative, promotional, advertising and marketing services closely related to the dental trade and industry worldwide, by operating the Suvison Web site (www.suvison.com) and publishing its printed versions.